How to keep track of abandoned shopping carts and send customised reminders to increase the sales conversion rate?

Intro

Unfinished purchases in carts represent missed sales opportunities. Reacting swiftly to encourage potential buyers to finalize their purchase is crucial. EveryLog allows you to monitor abandoned carts and dispatch personalized reminders, ultimately boosting sales conversion rates and enhancing the overall customer purchase journey.

How it works

EveryLog extensively documents users' interactions throughout the purchasing process, even capturing instances of abandoned carts. Leveraging this data allows you to send personalized reminders to buyers, urging them to revisit your website and finalize their purchase.

• Create account: visit the official EveryLog website and register to create an account. You will need a valid email address and a secure password.
• Create project: after logging in, create a new project in your EveryLog account. Assign a meaningful name to the project for easy identification.
• (Optional: create user groups): If necessary, create user groups within your project. This step is optional and depends on your specific needs. You can organise users into groups based on roles or authorisations.
• Connect your application with EveryLog using the programming language of your choice: now, you need to connect your application with EveryLog. You can do this using your preferred programming language. Follow the EveryLog documentation for detailed instructions on how to do this in your preferred programming language.
• Download the app and view notifications and metrics: users interested in notifications and metrics can download the EveryLog app to their device. After installation, they can access the project and view all the notifications and metrics you have implemented.

Advantages of Using EveryLog

Timely response: promptly react to cart abandonment with reminders sent shortly after the client has left the website. Customised offers: customise offers based on items in the cart, improving therefore the chances for conversions. Conversion rate increase: encourage buyers to complete the purchase, therefore increasing the sales rate and the average order value.

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